![](https://cdn.myportfolio.com/fd8c0273416d1fab70daadc62ce64f7b/f4724f5b-f6d2-47f6-ba98-e1617c77a115_rw_3840.png?h=3fcd01461f1f87d1a5c860f765107ebf)
This is a series of wines where the target audience is millennials. This called for a sleek but not overly-pretentious design that was still fun and catches the eye. I chose to focus on the flavors of each type of wine rather
than wine-related motifs as design elements.
than wine-related motifs as design elements.
Pinot Grigio has fresh citrusy notes, so I chose colors like lime green and yellows and kept the shapes light and airy. Cabernet Franc is a red wine so its heavier and full-bodied, so I decided to go with rounded shapes and warm colors to emulate the bell pepper flavors. Grenache Rosé has fresh berry flavors and is slightly spicy, so I wanted to
portray that through "sparkles" and pink colors.
portray that through "sparkles" and pink colors.
![](https://cdn.myportfolio.com/fd8c0273416d1fab70daadc62ce64f7b/cf93baf2-6a70-4476-83a5-3a1b61bf8258_rw_1920.png?h=bbbf638b41eaa984851f1c7569d26527)
![](https://cdn.myportfolio.com/fd8c0273416d1fab70daadc62ce64f7b/95a7bd95-08dc-4718-81ef-492fec5d3eac_rw_1920.png?h=67dad9aa4e15c1e660be1bcaa3a17a9f)
![](https://cdn.myportfolio.com/fd8c0273416d1fab70daadc62ce64f7b/e355f30b-f672-481f-a66e-0a418bfe157f_rw_1920.png?h=7b99b04512bd4b2f89a443af5ebbb379)