This is a series of wines where the target audience is millennials. This called for a sleek but not overly-pretentious design that was still fun and catches the eye. I chose to focus on the flavors of each type of wine rather
than wine-related motifs as design elements.
than wine-related motifs as design elements.
Pinot Grigio has fresh citrusy notes, so I chose colors like lime green and yellows and kept the shapes light and airy. Cabernet Franc is a red wine so its heavier and full-bodied, so I decided to go with rounded shapes and warm colors to emulate the bell pepper flavors. Grenache Rosé has fresh berry flavors and is slightly spicy, so I wanted to
portray that through "sparkles" and pink colors.
portray that through "sparkles" and pink colors.
