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This is a series of wines where the target audience is millennials. This called for a sleek but not overly-pretentious design that was still fun and catches the eye. I chose to focus on the flavors of each type of wine rather
than wine-related motifs as design elements.
than wine-related motifs as design elements.
Pinot Grigio has fresh citrusy notes, so I chose colors like lime green and yellows and kept the shapes light and airy. Cabernet Franc is a red wine so its heavier and full-bodied, so I decided to go with rounded shapes and warm colors to emulate the bell pepper flavors. Grenache Rosé has fresh berry flavors and is slightly spicy, so I wanted to
portray that through "sparkles" and pink colors.
portray that through "sparkles" and pink colors.
![](https://cdn.myportfolio.com/fd8c0273416d1fab70daadc62ce64f7b/fd3914d6-d4b1-44f2-ae33-389aa2253ab2_rw_1920.png?h=450be7d09b2478d98aac0d0a7ae3ddc6)
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